CA Governor Newsom Promises Legislation to Ban AI-Faked Campaign Ads After Musk Controversy

By: Sam Watanuki | Published: Jul 30, 2024

California Governor Gavin Newsom is gearing up to sign a landmark bill to curb the use of AI-generated content in political ads.

This decision comes amid a heated dispute with tech mogul Elon Musk, who recently shared an AI-generated video mimicking Vice President Kamala Harris. Newsom is determined to protect the integrity of elections from technological manipulations.

The Musk-Generated Controversy

The controversy erupted when Musk reposted a video on social media that featured a convincingly fake voiceover of Vice President Kamala Harris.

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Elon Musk talking wearing a suit in 2023.

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Newsom swiftly condemned the video, stating, “Manipulating a voice in an ‘ad’ like this one should be illegal,” highlighting the growing concern over AI’s potential to deceive voters.

Newsom’s Legislative Response

In response to the incident, Newsom announced his intention to sign new legislation within weeks. The goal is to make it illegal to use AI to create deceptive political ads.

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Gavin Newsom pictured with an unusual face

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Newsom’s spokesperson, Izzy Gardon, confirmed that they are working with the Legislature to ensure this issue is addressed through current bills in progress.

Musk’s Rebuttal

Elon Musk, known for his outspoken nature, responded to Newsom’s criticism with a vulgar retort and emphasized that “parody is legal in America.”

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Chief Technology Officer of X Elon Musk speaks onstage

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This exchange showed the tension between protecting free speech and preventing misinformation in political campaigns.

The Defending Democracy from Deepfake Deception Act

One key piece of legislation in the works is the “Defending Democracy from Deepfake Deception Act of 2024” by Assemblymember Marc Berman.

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Lawyer fills out paperwork on a desk with a judges gavel beside him

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This bill would require platforms to block deceptive election-related content 120 days before and 60 days after an election, aiming to protect voters from misleading media.

Expanding Protection with AB 2839

Another bill, AB 2839 by Assemblymember Gail Pellerin, seeks to extend the prohibition of distributing materially deceptive media from 60 days to 120 days before an election.

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Pellerin, a former elections official, emphasizes the urgent need to safeguard democracy from AI-generated manipulations.

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Legislative Session Resumes

The California Legislature, currently in recess, will resume on Monday. Lawmakers have until August 31 to pass these crucial bills.

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A photograph of Gavin Newsom onstage at an event

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The final stretch of the legislative session is expected to be intense as they work to address the challenges posed by AI in elections.

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The Threat of AI to Democracy

Assemblymember Pellerin highlighted the dangers of AI advancements, stating, “The rapid advancement of artificial intelligence has made it alarmingly easy for anyone with a computer to create convincing, yet fake, audio and video content.”

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Vice President Kamala Harris Joins California Governor Gavin Newsom In Campaigning Against Recall Effort

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The deceptive use of such media undermines voter trust and threatens the democratic process.

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Protecting Voter Trust

Both Berman and Pellerin’s bills aim to restore voter confidence by ensuring that platforms take responsibility for identifying and blocking fake content.

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By implementing these measures, California hopes to set a precedent for other states in combating AI-generated misinformation.

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Newsom’s Commitment to Election Integrity

Governor Newsom’s commitment to signing the bill reflects his dedication to preserving the integrity of California’s elections.

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California Gov. Gavin Newsom speaks during a press conference at The Unity Council on May 10, 2021 in Oakland, California.

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By taking a firm stance against AI-faked ads, Newsom is working to ensure that voters receive accurate and truthful information during election cycles.

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The Broader Implications

The legislation proposed in California could have far-reaching implications for how other states address the issue of AI in politics.

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A 'Vote' sign is posted at the Orange County Registrar of Voters less than two weeks before midterms Election Day on October 27, 2022 in Santa Ana, California

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As AI technology continues to evolve, it will be important to establish legal frameworks to prevent its misuse in undermining democratic processes.

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Moving Forward

As the legislative session progresses, all eyes will be on California’s efforts to combat AI-generated misinformation.

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Gavin Newsome pictured standing during a speech

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Governor Newsom’s proactive approach, combined with the efforts of lawmakers like Berman and Pellerin, highlights the state’s commitment to protecting democracy in the digital age. The upcoming weeks will be pivotal in determining the future of AI regulation — at least in the way of political campaigns during a wild election year.

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