The Group's Strategic Focus
The ad buy specifically targets voters in conservative strongholds that could swing the election. With $4.5 million invested in Pennsylvania alone, the group is banking on flipping Republican votes in areas where Trump’s support was once solid.
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By focusing on voters who remain undecided, Republican Voters Against Trump hopes to make a big impact in these battlegrounds.
The Voter Focus
The group isn’t just targeting any voters—they are specifically honing in on conservative-leaning independents and Republicans who feel uneasy about another Trump term.
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Through TV ads, billboards, and online campaigns, Republican Voters Against Trump wants to give these voters permission to vote for a Democrat without betraying their core values.
Why the Focus on Pennsylvania?
Pennsylvania is a critical battleground state where both the Trump and Harris campaigns are investing heavily. The state’s diverse electorate and its 20 electoral votes make it a prime target.
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The group has spent $4.5 million here, hoping to tip the scales in favor of Kamala Harris by focusing on moderate Republican voters.
Michigan: Another Key Target for Republican Voters Against Trump
Michigan, with its 16 electoral votes, is another battleground state getting significant attention. Republican Voters Against Trump has allocated $3 million to ads in Michigan, where polling shows Harris leading Trump by a slim margin.
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The ads here focus on former Trump voters who have become disillusioned with his presidency, encouraging them to consider Harris.
The Impact of Wisconsin's 10 Electoral Votes
Wisconsin is another state in the crosshairs of this ad campaign, with $2.2 million being spent to sway voters. Harris has a slight lead in the state, but the race remains close.
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Republican Voters Against Trump is banking on peeling off just enough votes to give Harris the edge in a state that Trump won in 2016 by less than 1% of the vote.
Arizona: A Nail-Biter Election
In Arizona, Republican Voters Against Trump has allocated $1.5 million to reach undecided Republicans.
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The group is hoping to leverage shifting demographics in the state, where Harris holds a narrow lead of just 0.1%.
Nebraska's 2nd Congressional District in the Spotlight
Republican Voters Against Trump is also targeting Nebraska’s 2nd Congressional District, investing $375,000 in the effort.
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This district, which includes the growing Omaha metropolitan area, awards an electoral vote independently of the rest of the state, making it a potentially decisive vote. With Harris expected to win the district, every bit of momentum counts.
The Power of Testimonials
One of the most impactful aspects of the ad campaign is the use of testimonials from former Trump voters.
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These voters, who now plan to vote for Kamala Harris, feature in a 30-second TV ad that has been airing in all targeted states. The message is clear: even lifelong Republicans are reconsidering their vote in this high-stakes election.
Harris' Play for GOP Votes
While Republican Voters Against Trump is working independently, their efforts align with the Harris campaign’s strategy to court disaffected Republicans.
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Harris launched her own “Republican Voters for Harris” initiative, garnering more than 25 GOP endorsements, including former Republican lawmakers and even members of Trump’s own administration.
Key Republican Endorsements for Harris
Over 200 former GOP staffers, who worked for past Republican nominees like George W. Bush and John McCain, have endorsed Harris. These Republicans cite their deep ideological differences with Trump as the reason for their support.
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In a letter, they describe Trump’s pandemic response and felony convictions as “simply untenable,” choosing to vote for Harris despite policy disagreements.
Polling Shows Harris Gaining Ground
As the election draws nearer, polls indicate that Harris is gaining ground on Trump in key states. According to recent polling averages, Harris leads Trump nationally and holds narrow leads in swing states like Michigan, Wisconsin, and Arizona.
Source: @USA_Polling/X
With the support of Republican Voters Against Trump, Harris’ campaign is hoping to widen that gap.